HelloTUSHY
HelloTUSHY is a DTC brand focused on upleveling the bathroom experience. Specializing in bidets that can easily be installed on any toilet, but also including various bathroom-ing products such as: the travel portable bidet, a range of scents for sprays and candles, drying products, and toilet stools.
Role:
Senior Brand Designer
Design Direction:
Kaitlyn Peterson
Design Team:
Yael Hendel
Maggie Molloy
Marina Carral
Copywriting:
Yael Hendel
Morgan Moran
Maggie Molloy
Highlights:
Clio Award
Cannes Lion Shortlist
ADC Awards
Atomic Awards
TUSHY was founded with one goal: to upgrade the American bathroom experience with a modern, best-in-class, affordable bidet attachment.
Branding & Digital
As Senior Designer at HelloTUSHY, Vanessa led and contributed to a broad range of digital product initiatives, including performance ads, email and retention marketing, product detail page (PDP) design, and social content for both paid and organic channels.
A significant focus of her work was the brand’s website, where she drove improvements to the information architecture by updating navigation, redesigning and implementing high-impact landing pages, refining product detail layouts, and optimizing the overall user experience with a conversion-driven, user-centered design approach.
Vanessa partnered closely with cross-functional teams, including web developers and UX designers, to develop and execute A/B tests that provided data-driven insights shaping iterative design decisions and strategy.
Role:
Senior designer
UX/UI designer
Digital designer
Deliverables:
Full brand guide
Website pages
Emails
Paid and organic social
Campaign
Campaign work at HelloTUSHY reflects the brand’s need for versatility without compromising its distinct, rebellious identity. From concept to execution, Marina helped bring bold, multifaceted ideas to life across channels, adapting the visual language to meet both cultural moments and brand goals.
Highlighted here are examples for three distinct campaigns: Asshole Activists, a purpose-led campaign that earned a Clio Award and was shortlisted for the Cannes Lion; Got2Go, a bold collaboration featured in AdAge; and Holiday 2024, a festive series inspired by Googie architecture and its blend of retro-futurism.
*DISCLAIMER: this page contains explicit imagery*
Role:
Senior designer
UX/UI designer
Digital designer
Deliverables:
Landing page
Paid/organic social
Emails
Asshole Activists is a purpose-driven campaign that highlights sanitation and environmental issues through a satirical lens. Originally launched in Toronto, the campaign expanded to a New York City activation that welcomed over 100 guests. From messaging to visual identity, the challenge was to strike a careful balance between irreverence and impact, using humor to spark awareness around serious topics. This campaign earned a Clio Award and was shortlisted for a Cannes Lion.
Campaign name:
Asshole Activists
Year:
2023
During the holiday season, a time marked by particularly high consumer engagement, TUSHY's goal was to stand out while staying true to the brand’s playful voice. This festive campaign took inspiration from Googie architecture, incorporating retro-futuristic shapes, bold colors, and strategic use of red—a nod to insights from the marketing team. The result was a fresh yet familiar visual system that brought a nostalgic but modern twist to the holiday spirit.
Campaign name:
Holiday
Year:
2024
This was a standout brand collaboration with Teddy Siegel, the activist and creator behind @Got2GoNYC. Her platform documents and reviews public restrooms throughout New York City and has become a go-to resource for accessibility and advocacy. With the largest public bathroom map on Google and active involvement in city-wide initiatives, Teddy brought credibility and authenticity to the campaign. TUSHY partnered with her to amplify the message around bathroom access, blending brand awareness with grassroots impact.
Campaign name:
Got2Go
Year:
2024
Print & Packaging
As part of HelloTUSHY’s in-house creative team, Vanessa collaborated, led, and executed various packaging and print projects. This work includes retail-ready boxes, DTC e-commerce shippable boxes, and over 40-page instructional booklets with technical illustrations.
Role:
Senior designer
Deliverables:
Retail boxes
Shippable boxes
Instruction manuals
Product Labels
Production
At HelloTUSHY, photoshoots are a collaborative effort between the in-house team and occasional external partners, including contracted photographers and models.
Vanessa contributed to the development of an adaptable in-house photo set (the “shootable bathroom”), supported and led monthly product and lifestyle shoots, participating in set design, lighting, directing, shooting, and retouching. These shoots provided a steady stream of still and video assets used across product launches, campaigns, and digital platforms.
Role:
Senior designer
Art director
Set designer
Photographer
Videographer
Gaffer
Deliverables:
Set design
Photos
Videos
Product pages
And of course, I got a cameo on set :~)
